CIM Level 3 Foundation Certificate in Professional Marketing

Course Code

OSC1410

Do you want to start your career in marketing? Then this CIM Level 3 Foundation Certificate in Professional Marketing course could be perfect!

This entry-level qualification is aimed at those just starting out in their marketing career or wish to find out more about marketing.
Achieve a globally recognised CIM accredited qualification that is guaranteed to impress potential employers and give your career the boost you’re looking for.
Considered a gold standard marketing qualification in the industry, this CIM Level 3 Foundation Certificate in Professional Marketing will provide you with a relevant foundation of knowledge that will help you to succeed in your career.
Become a CIM Study Member and benefit from membership perks such as webinars, resources and networking opportunities.
Open Study College has received a commendation from CIM for excellent performance and results, so you know you're in safe hands when you choose to study your CIM qualification with us!

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This CIM Level 3 Foundation Certificate in Professional Marketing is designed to equip you with the essential knowledge and skills to thrive in the dynamic field of marketing.

In today’s competitive business landscape, effective marketing strategies are crucial for organisations to connect with their target audience, drive growth, and achieve their business objectives. Whether you’re an aspiring marketing professional, a business owner looking to enhance your marketing skills, or an individual seeking a career change, this course serves as your pathway to understanding the fundamental principles and practices of marketing.

Through this comprehensive course, you will explore key aspects of marketing, including market research, customer behaviour, brand management, digital marketing, and campaign planning. The CIM Level 3 Foundation Certificate provides you with a solid foundation to develop effective marketing strategies, identifying target markets, engage with customers, and deliver compelling marketing campaigns.

Upon successful completion of the CIM Level 3 Foundation Certificate in Professional Marketing, you will hold a recognised qualification that demonstrates your competence and professionalism in marketing. This certification opens doors to a wide range of career opportunities in marketing departments, where you can contribute to the success of organisations by creating impactful marketing strategies and campaigns.

Enrol on the CIM Level 3 Foundation Certificate in Professional Marketing course today and gain the knowledge, skills, and recognition you need to thrive in the dynamic and ever-evolving field of marketing.

What next?

Upon completion of this CIM Level 3 Foundation Certificate in Professional Marketing course, you could develop your knowledge further by studying another one of our marketing and PR.

Here are some job roles within the marketing industry:

Marketing coordinator
Digital marketing specialist
Advertising account executive
Media planner
Brand manager
Content marketing manager
Market research analyst
Public relations specialist
Marketing communications
Social media manager

These job roles span a range of responsibilities within the marketing, media, and advertising field, offering diverse opportunities to utilise your knowledge and skills in various industries and organisations.

Course Duration

You will have 12 months to complete this course.

Study Hours

This course will take approximately 240 hours to complete.

Course Outcome

CIM Level 3 Foundation Certificate in Professional Marketing.

Entry Requirements

You must be aged 18 or above to enrol on this course. It is not necessary for you to have any previous experience or knowledge of marketing. If English is not your first language, you will need to have obtained a suitable English qualification in the last two years.

Assessment

One multiple-choice exam and one written assignment.

The role and function of marketing within organisations.
Factors influencing customer behaviour.

Collecting information about the marketing environment.
Primary and secondary data sources.

The 4 Ps.
The extended 3 Ps.
Brand positioning.
B2B and not for profit marketing.

Different types of customers.
Segmenting customers.
The customer decision making process.
Influences on customer decision making.

Developing effective communication with customers.
Customer communication tools.

Structure and content of a customer communications plan.
Measuring and evaluating the effectiveness of a customer communications plan.

Course duration

You will have 12 months to complete this course. The course will take approximately 240 hours to complete.

Study method

This course will be studied entirely via distance learning, allowing you to learn at your own pace. You can study from anywhere that is convenient for you, whether that’s from home, work, on your commute, or even your local coffee shop, it is completely up to you.

You will have the option to study online, or we can post a printed study pack out to you. If you choose to study online, your login details will be emailed to you.

You will also receive support from your personal tutor via email, so help is only ever a click away. Your tutor will have both knowledge and experience in the marketing industry, so please make sure you contact them to ask for any support you need as they will be able to provide you with the guidance you are looking for.

Assessments

At the end of the marketing principles module, you will be assessed via a multiple-choice examination. The assessment will take place in a controlled environment under invigilated exam conditions.

The communications in practice module will be assessed through a written assignment. The assignment brief will be released six months prior to the assessment period, allowing you time to work through the module’s course materials and prepare your assignment.

CIM holds three assignment periods each year, during these periods students will sit their exams or submit their assignments. These periods are in March/April, June/July, and December.

Course outcome

Upon successful completion of this course, you will be awarded the CIM Level 3 Foundation Certificate in Professional Marketing.

With this marketing certificate, you can achieve up to 24 UCAS points based on the grade you achieve. You can find out more about UCAS points here.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

CIM membership

When you enrol on this course, you must also become a CIM member, allowing you to benefit from membership status and the perks available. When you become a studying member, you will have access to a wealth of materials to assist with your studies, including research, articles, journals, and an ebook library. You will also have the opportunity to work towards becoming a chartered marketer as your studies progress, allowing you to further demonstrate your commitment to your career. Please note that CIM Studying Membership is £65 for the year.

You must be aged 18 or above to enrol on this course.

It is not necessary for you to have any previous experience or knowledge of marketing. If English is not your first language, you will need to have obtained a suitable English qualification in the last two years.

Expert personal tutor support
Dedicated learner services
Assignment marking and feedback
FREE CV critique service
FREE employability guide to help you impress future employers
FREE XO Student Discounts membership
*Study pack including notebook, pen, and highlighter.

*Not included with the online study option.

At the end of the marketing principles module, you will be assessed via a multiple-choice examination. The assessment will take place in a controlled environment under invigilated exam conditions.

CIM holds three assignment periods each year, during these periods students will sit their exams or submit their assignments. These periods are in March/April, June/July, and December.

Yes, you will need to purchase your CIM membership separately which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. The total assessment fee for this qualification is £220 which will be paid directly to CIM when booking your assessments. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Student Support Team can provide you with a new set of materials for a one-time additional fee.