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CIM Level 3 Foundation Certificate in Professional and Digital Marketing

OSC1469 / OSC1478

Developed through extensive employer-led research, this CIM Level 3 Foundation Certificate in Professional and Digital Marketing equips you with essential skills needed for marketing assistant roles.

Course duration

Up to 12 months. Total Qualification Time: 240 hours.

Course outcome

CIM Level 3 Extended Certificate in Professional & Digital Marketing. Achieve up to 24 UCAS points.

Entry requirements

If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last two years.

Assessment

Multiple-choice test.

Study Options

Course Options

 
£589.00
or £18.38 /month*
Course code: OSC1469

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Course overview

The CIM Level 3 Foundation Certificate in Professional and Digital Marketing has been designed to establish the knowledge, skills and understanding to be able to perform at a marketing assistant level position and carry out essential marketing roles within the workplace.

In this course, you will study Marketing Essentials as a mandatory unit and choose one of two optional units - Content and Channels or Marketing Insights.

This qualification specification has been developed following extensive employer-led research across a range of sectors, organisations, qualification providers, academics, and students to ensure that it meets all learners’ needs and provides a valuable and relevant educational experience.

Course content

You will study two modules in order to achieve the Level 3 Foundation certificate. One mandatory and one optional module of your choice to focus your area of study.

If you wish to complete all of the level three modules, consider studying the extended certificate.

  • Understand the purpose and function of marketing withing organisations.
  • Understand the elements of a marketing audit.
  • Understand the concept and application of the marketing mix.

  • Understand how communications channels are used in marketing.
  • Determine the best type of content to use in marketing communications.
  • Understand how to choose the most suitable channel(s) and content for a communications campaign.

  • Explain key market research methods and insights which can inform marketing decision-making.
  • Understand the key factors that influence consumer/customer behaviour.
  • Understand the customer journey and how it impacts relationships.
  • Understand how to conduct a marketing audit to inform marketing decision making.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

Extra information

You will have up to one year to complete this course, which will take approximately 240 hours to complete.

The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.

This module will be assessed via an onscreen multiple-choice test. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve on the assessment will give you your overall award grade.

Upon successful completion of this course, you will be awarded the CIM Level 3 Foundation Certificate in Professional & Digital Marketing.

You can achieve up to 24 UCAS points by completing the foundation certificate.

You can either progress into further study to improve your knowledge or begin working withing the marketing industry. Some of the roles you could consider are as follows:

  • Marketing coordinator
  • Digital marketing specialist
  • Advertising account executive
  • Media Planner
  • Content marketing marketer
  • Market research analyst
  • Public relations specialist
  • Marketing communications
  • Social media executive

When you enrol on this course, you must also become a CIM member. This membership grants you numerous benefits, including access to a wealth of study materials such as research, articles, journals, and an eBook library.

As a studying CIM member, you'll also have the chance to work towards becoming a Chartered Marketer, further showcasing your dedication to your career.

Please note that the annual fee for CIM Studying Membership is £65. You will also book on to your assessment window through MyCIM. There will be an additional fee for this.

As a successful learner, you can choose to progress onto higher-level qualifications by advancing to level 4. You might consider:

  • Level 4 Foundation Certificate in Professional & Digital Marketing
  • Level 4 Extended Certificate in Professional & Digital Marketing

These pathways will help you expand your knowledge and skills, opening up even more career opportunities.

FAQs

If English is not your first language, you must have obtained a suitable English qualification within the last two years.

You will have 12 months to complete this course and it will take approximately 240 hours of study time.

*Not included with the online study option.

No, you will complete a multiple-choice online test.

You will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.

Yes, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.

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