Discover how marketing drives perceptions and demand in our CIM Marketing Impact module!
CIM Level 4 Award in Marketing Impact
OSC1472
£299.00
or £8.49 /month*
Course code: OSC1472
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Course overview
Marketing shapes perceptions, drives demand and fosters connections, pivotal for businesses to thrive in competitive markets and engage their audiences effectively.
In this module, you will learn about the role of marketing in an organisation and the key concepts that guide a marketer’s work. You will explore the marketing environment, consumer behaviour in the digital age, market research, and the marketing planning process. This will include the marketing mix and tactical planning framework to aid marketing effectiveness.
Course content
If you wish to complete all level four modules, consider studying the extended certificate.
- Understand the purpose and contribution of marketing to the organisation.
- Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
- Recognise what influences buyer behaviour in various contexts.
- Understand how to develop an effective marketing plan.
- Understand how to effectively manage the implementation of and control the marketing plan.
Awarding body
Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.
Extra information
You will have up to one year to complete this course, and it will take approximately 200 hours to complete.
The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.
This module will be assessed via an onscreen multiple-choice test. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve will be your final award grade.
When studying this course, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.
You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.
Upon successful completion of this course, you will be awarded the CIM Level 4 Award in Marketing Impact.
As a successful learner, you have several options for furthering your qualifications:
Complete additional units: You may choose to enhance your level 4 qualification by completing the remaining optional units, which will allow you to achieve the extended certificate.
Advance to level 6: Alternatively, you can progress to higher-level qualifications such as:
- CIM Level 6 Diploma in Professional Marketing
- CIM Level 6 Diploma in Professional Digital Marketing
- CIM Level 6 Diploma in Sustainable Marketing
These pathways will help you expand your knowledge and skills, opening up even more career opportunities.
When you enrol on this course, you must also become a CIM member. This membership grants you numerous benefits, including access to a wealth of study materials such as research, articles, journals, and an eBook library.
As a studying CIM member, you'll also have the chance to work towards becoming a Chartered Marketer, further showcasing your dedication to your career.
Please note that the annual fee for CIM Studying Membership is £65. You will also book on to your assessment window through MyCIM. There will be an additional fee for this.
FAQs
- You must be 18 or over.
- You will need one year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
- If English is not your first language, you must have obtained a suitable English qualification within the last two years.
You will have 12 months to complete this course and it will take approximately 120 hours of study time.
- Expert personal tutor support
- Dedicated learner services
- Assignment marking and feedback
- FREE CV critique service
- FREE employability guide to help you impress future employers
- FREE XO Student Discounts membership
- *Study pack including notebook, pen, and highlighter.
*Not included with the online study option.
No, you will complete a multiple-choice online test.
You will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.
Yes, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.
You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.
It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.
That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.
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