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CIM Level 4 Award in Planning Integrated Campaigns

OSC1473

Explore the essential skills and strategies needed to create integrated marketing campaigns.

Course duration

Up to 12 months. Total qualification time: 100 hours.

Course outcome

CIM Level 4 Award in Planning Integrated Campaigns.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

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Course code: OSC1473

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Course overview

In today’s fast-evolving marketing landscape, it is important for marketers to understand how marketing campaigns help organisations engage with their customers.

Through this module, you will learn the pivotal role content plays throughout the customer lifecycle and how audiences interact with both digital and traditional media channels.

You will also learn how to create integrated marketing campaigns across various online and offline channels, and how to measure their effectiveness.

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