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CIM Level 4 Award in Planning Integrated Campaigns

OSC1473

Explore the essential skills and strategies needed to create integrated marketing campaigns.

Course duration

Up to 12 months. Total qualification time: 100 hours.

Course outcome

CIM Level 4 Award in Planning Integrated Campaigns.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

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Course code: OSC1473

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Course overview

In today’s fast-evolving marketing landscape, it is important for marketers to understand how marketing campaigns help organisations engage with their customers.

Through this module, you will learn the pivotal role content plays throughout the customer lifecycle and how audiences interact with both digital and traditional media channels.

You will also learn how to create integrated marketing campaigns across various online and offline channels, and how to measure their effectiveness.

Course content

  • Understand how the organisation interacts with customers.
  • Understand customer engagement with media and content.
  • Understand how to develop a customer-centric and integrated campaign plan.

If you wish to complete all level 4 modules, consider studying the extended certificate.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

Extra information

You will have up to one year to complete this course, and it will take approximately 100 hours to complete.

The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.

This module will be assessed via an onscreen multiple-choice test. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve will be your final award grade.

When studying this course, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

Upon successful completion of this course, you will be awarded the CIM Level 4 Award in Planning Integrated Campaigns.

As a successful learner, you have several options for furthering your qualifications:

Complete additional units: You may choose to enhance your level 4 qualification by completing the remaining optional units, which will allow you to achieve the extended certificate.

Advance to level 6: Alternatively, you can progress to higher-level qualifications such as:

  • CIM Level 6 Diploma in Professional Marketing
  • CIM Level 6 Diploma in Professional Digital Marketing
  • CIM Level 6 Diploma in Sustainable Marketing

These pathways will help you expand your knowledge and skills, opening up even more career opportunities.

FAQs

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you must have obtained a suitable English qualification within the last two years.

You will have 12 months to complete this course and it will take approximately 100 hours of study time.

*Not included with the online study option.

No, you will complete a multiple-choice online test.

You will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.

Yes, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.

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