Introduction to Business Marketing and Public Relations QLS Level 3
Do you want to boost your marketing and PR skills but haven’t got the time to go back to college every day? This bundle is an ideal way to study traditional marketing theory, and learn to plan PR campaigns that get results.
- Learn what marketing is and how it is practised successfully.
- Study marketing theory such as life cycles, product portfolios and marketing strategy.
- Learn all about markets, segmentation and pricing strategy and competition.
- Discover how to promote products and coordinate promotional activity in a way that gets results.
- Find out about the industry of Public Relations and its importance to business.
- See how the rise of new technology is changing the world of PR.
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
- Develop the key skills you need for working within the fast-paced PR industry.