Do you want to start your journey into a career in marketing and PR? Then this Introduction to Business Marketing and Public Relations QLS Level 3 course bundle could be perfect for you.
Introduction to Business Marketing and Public Relations QLS Level 3
OSC1197
£709.00
or £22.47 /month*
Course code: OSC1197
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Course overview
- Learn what marketing is and how it is practised successfully.
- Study marketing theory such as life cycles, product portfolios and marketing strategy.
- Learn all about markets, segmentation and pricing strategy and competition.
- Discover how to promote products and coordinate promotional activity in a way that gets results.
- Find out about the industry of Public Relations and its importance to business.
- See how the rise of new technology is changing the world of PR.
- Learn how to plan PR campaigns, deliver internal PR strategy and manage a PR crisis.
- Develop the key skills you need for working within the fast-paced PR industry.
This Introduction to Business Marketing and Public Relations QLS Level 3 course is designed to provide you with a comprehensive understanding of the fundamental principles and strategies in these interconnected fields.
In today’s competitive business landscape, effective marketing and public relations play a vital role in building brand reputation, engaging with target audiences, and driving business success.
Whether you’re an aspiring marketing or PR professional, a business owner aiming to enhance your marketing efforts, or an individual interested in learning more about these dynamic disciplines, this course serves as your gateway to unlocking the power of strategic marketing and effective public relations.
Through this comprehensive course, you will delve into key concepts and techniques of business marketing, including market research, segmentation, targeting, and positioning.
Additionally, you will gain insights into the strategic planning and implementation of marketing campaigns, brand management, digital marketing, and effective communication strategies.
In the realm of public relations, you will learn about building and managing relationships with stakeholders, crafting compelling messages, handling crises, and utilising various communication channels to influence public perception and enhance brand reputation.
This course bundle provides you with the knowledge and skills to navigate the evolving landscape of marketing and public relations, equipping you with the tools to effectively communicate and engage with your target audience.
This certification opens doors to a wide range of career opportunities in marketing departments, PR agencies, advertising firms, and more, allowing you to contribute to the success of organisations through effective marketing strategies and impactful public relations initiatives.
Are you ready to embark on this exciting journey into the world of marketing and public relations? Enrol in the Introduction to Business Marketing and Public Relations QLS Level 3 course today and gain the knowledge, skills, and recognition you need to thrive in the dynamic and ever-evolving realm of marketing and public relations.
- Introduction to marketing
- Marketing and value
- The value chain
- Markets
- Corporate objectives
- Target markets
- Marketing mix
- Marketing and growth
- Market life cycles
- Marketing strategies at different stages of the life cycle
- Market share
- Patenting
- Product portfolios
- The Boston matrix
- Competition
- Adding value
- The competitive compass
- Product ranges
- Tactical pricing
- Inbound logistics
- What place means for an industry
- Market segmentation
- Deciding how to segment a market
- Segmentation and value
- Segmentation and place
- Promotional activities
- Life cycle and promotion
- Promoting to different market segments
- Promoting what people value
- Different kinds of advertising
- What is PR?
- Is PR just 'spin' or 'propaganda'?
- Information or stories?
- Who says something is good?
- The impact of new technologies
- The impact on PR
- Research
- Media relations
- Press releases
- PR campaigns
- Define your aim or goal
- Map out the terrain
- Identifying your public
- Defining your messages
- Setting objectives
- Devising strategy
- Evaluating outcomes
- Corporate planning
- Finance
- Marketing
- Your PR manual
- Information, analysis, meaning, impact
- Designing internal communications
- Before a crisis occurs
- Scenario planning
- Communication
- The crisis team
- Response papers/holding statements
- Question and answer documents
- The crisis manual
- Crisis briefing and staff training
- What to do if a crisis happens
- Swift action
- Learning from the event
- Creativity
- Technical skills
- Interviews
- Events management
- Management and administration
- Strategic leadership
- Ethics and your role in PR
- Conclusions
Awarding body
This course has been endorsed by the Quality License Scheme for its high-quality, non-regulated provisions and training programmes.
This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the learner FAQs on the Quality Licence Scheme website.
The Quality License Scheme’s endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.
Extra information
This course is assessed by a series of written assignments, which you submit to your tutor for marking. There is no external examination required.
Once enrolled, you will have two years to complete this bundle (one year per course), which will allow you to work at your own pace without the pressure of tight deadlines. You will also receive 12 months tutor support for each course, so you can feel confident that you’ll get the help you need. The bundle will take you approximately 160 hours. Studying around your work and family commitments has never been easier.
This course will enable you to work when and where you want. You can study from home or at work; it is completely up to you. All your materials will be posted or sent to you via email. You will also receive our tutor support by email, so help is only a click away!
At the end of this course successful learners will receive two Certificates of Achievement by The Quality License Scheme and a Learner Unit Summary (this lists details of all the units you have completed as part of your course).
Upon completion of this Introduction to Business Marketing and Public Relations QLS Level 3 course, you could develop your knowledge further by studying another one of our marketing courses.
Here are some job roles within the marketing and PR industry:
- Marketing assistant
- Digital marketing coordinator
- Market research analyst
- Brand ambassador
- Marketing communications coordinator
- Sales executive
- Social media specialist
- Marketing coordinator
- Public relations assistant
- Customer relationship manager
These roles cover various aspects of marketing and provide opportunities to apply the knowledge and skills gained from the Introduction to Business Marketing and Public Relations QLS Level 3 course. Keep in mind that job titles may vary across organisations, and some positions may encompass multiple marketing responsibilities.
FAQs
You do not need any previous knowledge to enrol on to this course.
You may start at any time and have two years to complete this bundle (one year per course). This bundle is truly flexible and adaptable around your lifestyle.
- Dedicated personal tutor support
- Dedicated learner services
- Assignment marking and feedback
- FREE CV critique service
- FREE employability guide to help you impress future employers
- FREE XO Student Discounts membership
- *Comprehensive study guide
- *Open Study College pen and highlighter
- *Student notebook
- *Not included with the online study option
No. Everything you need is included in the price.
It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.
That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.
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