Sales and Marketing Level 4 and 5

• This module will explore the skills and qualities of entrepreneurship.

• Module 2 explores what determines the optimum structure and how it differs between organisations. You will look at the numerous models and theories that make up organisational structure.

• In module 3 you will complete exercises in accounts to understand what they are showing and the actions that analysis can bring about.

• This module will ask what is the business trying to achieve? You will understand how to create clear goals and clear plans to achieve a set objective.

• In module 5 you will review the impact of politics on business. You will learn about economic impact, exports and government support.

• Explore the statutory responsibilities of managers as learners look into the legalities of business and business executives.

• Module 7 is all about business in the modern world. This module focuses on governance and equality as a means to do right in business.

• Understanding how your people and your business can continually improve together, you will review reward structures, CPD, training and development to ensure high performance in business.

• In module 9 you will analyse how markets, customers, competitors and products can come together in a cohesive plan.

• On successful completion of module 10, you will have knowledge of numeric exercises and will understand their use within the context of the business.

• Learn what is meant by the term 'business environment' and how it affects an organisation.

• Explore the customer journey and the decisions that are made when they make purchases, and how this can be beneficial to an organisation.

• Discover the different types of variables that a company faces (the external environment and the micro-environment) and how a company can control these to benefit themselves.

• Discover how fundamental marketing and sales are to the business and how vital they are in achieving profitability and success within different business sectors.

• Evaluate IT in a business and the competitive advantage that it provides, especially from a managerial perspective.

• A comprehensive induction to marketing and how relevant it is to operations in many different organisations, regardless of whether it is a profitable outcome.

• Realise that the aim of marketing is to satisfy the needs of a customer and how each person in an organisation is held responsible for parts of the process.

• Evaluate the vital role the internet has played in revolutionising the way organisations communicate with customers.

• Discover how sales performance is used to assess the success and growth of an organisation.

• Review how organisations develop marketing strategies in a complex environment, how they assess opportunities and which marketing positions and strategies contribute to an organisation’s success.

This course is assessed through online assessments and written assignments. Once you have completed each module, you will be provided with an online assessment of 30 multiple-choice questions to complete.

Once each module and online assessment is completed you will be provided with the details for each written assessment. Each assessment is between 3000 – 5000 words long.

You will have access to your course and materials for up to five years. This is more than enough time to give you flexibility to work at your own pace without the pressure of deadlines.
Each module contains 40 guided learning hours of study material, and an additional 30-50 hours of optional materials are also provided. These include resources such as exercises, additional reading, internet resources and self-testing exercises.

You will study this course via distance learning which means you are in control of your learning. Study when and where you choose and at a pace that suits you.
Throughout the duration of your studies, you will have access to one-to-one Skype sessions with your tutor, interactive and informative webinars and an online social learning forum to help you along your journey.

This course is taught via Online Business School.

Upon completion of this course, students will receive an IAB Level 4 Diploma in Sales and Marketing (610/3126/4) and Qualifi Level 5 Diploma In Business Management (601/6049/4).

The level 4 modules and assessments are equivalent to the first year of an undergraduate degree, and the level 5 modules and assessments are equivalent to the second year of an undergraduate degree. On completion of this course, students will be able to progress onto a final year of an accredited undergraduate degree programme or equivalent.

What next?

Upon completion of this Sales and Marketing Level 4 and 5 course, you could develop your knowledge further by studying another one of our marketing courses.

Here are some job roles within the sales and marketing industry:

• Marketing manager
• Sales manager
• Digital marketing specialist
• Brand manager
• Account manager
• Market research analyst
• Sales and marketing executive
• Advertising coordinator
• E-commerce manager
• Public relations specialist

These job roles represent a diverse range of opportunities within the sales and marketing field. Keep in mind that specific job titles and responsibilities may vary across organisations and industries. The knowledge and skills gained from the Sales and Marketing Level 4 and 5 course will equip you to excel in these roles and make a significant impact in driving sales, implementing effective marketing strategies, and contributing to the success of businesses.