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CIM Level 3 Award in Marketing Insights

OSC1468

Understand consumer behaviour and learn how to conduct marketing audits to boost customer satisfaction and retention.

Course duration

Up to 12 months. Total Qualification Time: 120 hours.

Course outcome

CIM Level 3 Award in Marketing Insights. Achieve up to 12 UCAS points.

Entry requirements

You must be 18 or over to enrol on this course.

If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last two years.

Assessment

Multiple-choice test.

Study Options

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£279.00
or £7.81 /month*
Course code: OSC1468

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Course overview

This module provides an understanding of consumers' complex needs, wants, and behaviors. You will learn to conduct key elements of a marketing audit and adopt a consumer-focused approach to gathering and evaluating marketing research. By understanding consumers, you will discover how to use marketing insights to boost customer satisfaction, retention, and value.

Course content

  • Explain key market research methods and insights which can inform marketing decision-making.
  • Understand the key factors that influence consumer/customer behaviour.
  • Understand the customer journey and how it impacts relationships.
  • Understand how to conduct a marketing audit to inform marketing decision making.

If you wish to complete all level 3 modules, consider studying the extended certificate.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

Extra information

You will have up to two years to complete this course, which will take approximately 120 hours to complete.

The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.

This module will be assessed via an onscreen multiple-choice test. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve on the assessment will give you your overall award grade.

When studying this course, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

Upon successful completion of this course, you will be awarded the CIM Level 3 Award in Marketing Insights.

You can achieve up to 12 UCAS points by completing this award. Find out more about UCAS points here.

When you enrol on this course, you must also become a CIM member. This membership grants you numerous benefits, including access to a wealth of study materials such as research, articles, journals, and an eBook library.

As a studying CIM member, you'll also have the chance to work towards becoming a Chartered Marketer, further showcasing your dedication to your career.

Please note that the annual fee for CIM Studying Membership is £65. You will also book on to your assessment window through MyCIM. There will be an additional fee for this.

As a successful learner, you have several options for furthering your qualifications:

Complete additional units: You may choose to enhance your Level 3 qualification by completing the remaining optional units, which will allow you to achieve the extended certificate.

Advance to level 4: Alternatively, you can progress to higher-level qualifications such as:

  • Level 4 Foundation Certificate in Professional & Digital Marketing
  • Level 4 Extended Certificate in Professional & Digital Marketing

These pathways will help you expand your knowledge and skills, opening up even more career opportunities.

FAQs

You must be aged 18 or above to enrol on this course.

If English is not your first language, you must have obtained a suitable English qualification within the last two years.

You will have 12 months to complete this course and it will take approximately 120 hours of study time.

*Not included with the online study option.

No, you will complete a multiple-choice online test.

You will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.

Yes, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.