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CIM Level 4 Certificate in Professional and Digital Marketing

OSC1476 / OSC1479

Stand out in the marketing field with our globally-recognised CIM Level 4 Foundation Certificate in Professional and Digital Marketing.

Course duration

Up to 12 months. Total qualification time: 500 hours.

Course outcome

CIM Level 4 Certificate in Professional and Digital Marketing.

Entry requirements

  • You must be 18 or over.
  • One year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you will need to provide evidence of achieving an English Language qualification within the last 2 years.

Assessment

Multiple-choice test.

Study Options

Course Options

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£699.00
or £22.13 /month*
Course code: OSC1476

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Course overview

Accredited by the Chartered Institute of Marketing (CIM), this level 4 marketing qualification is a globally-recognised mark of excellence. Whether you’re seeking new career opportunities or aiming for advancement within your current organisation, this qualification will give you a competitive edge and open doors to exciting possibilities in the marketing field.

The CIM Level 4 Foundation Certificate in Professional and Digital Marketing has been designed to establish knowledge, skills, and understanding to be able to perform at a marketing executive level position and carry out essential roles within the workplace.

Course content

To achieve the level 4 CIM certificate, you will study four modules. Three mandatory units, and then you will choose one optional unit.

If you wish to complete all level 5 modules, consider studying the extended certificate.

  • Understand the purpose and contribution of marketing to the organisation.
  • Understand the factors and trends in the marketing environment and how they impact on marketing decision-making.
  • Recognise what influences buyer behaviour in various contexts.
  • Understand how to develop an effective marketing plan.
  • Understand how to effectively manage the implementation of and control the marketing plan.

  • Understand the impact of the marketing environment on an organisation’s ethical responsible and sustainable decision making.
  • Understand the role marketing lays in supporting an organisation’s ethical, social and sustainable agendas.
  • Understand how the marketing mis can be adapted to meet both societal and commercial objectives.

  • Understand how the organisation interacts with customers.
  • Understand customer engagement with media and content.
  • Understand how to develop a customer-centric and integrated campaign plan.

  • Recognise the importance of content marketing organisations.
  • Understand different content formats across a range of contexts.
  • Understand how to create a content marketing plan.

  • Understand the importance of search engine marketing for organisations.
  • Recognise the success factors for Search Engine Optimisation (SEO).
  • Understand how to develop effective paid search campaigns.

Awarding body

Founded in 1911, the Chartered Institute of Marketing (CIM) are a world-renowned professional body with over 100 years of experience in supporting marketing professionals. With 28,000 members, CIM are not only the longest-standing but also one of the largest professional bodies in the marketing industry. Their courses are recognised globally and are considered the gold standard in the industry when it comes to marketing qualifications.

Extra information

You will have up to one year to complete this course, and it will take approximately 500 hours to complete.

The course materials can either be emailed online or posted to you as a study pack depending on which you select at enrolment. You will receive your tutor support by email.

This module will be assessed via an onscreen multiple-choice test. There are 6 on-demand windows open each year for you to book on to through your MyCIM portal. The grade you achieve will be your final award grade.

When studying this course, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

Upon successful completion of this course, you will be awarded the CIM Level 4 Certificate in Professional and Digital Marketing.

Attaining a CIM Level 4 marketing qualification will open up a wide range of opportunities in the marketing field.

Job roles in the marketing industry you may wish to consider are:

  • Marketing co-ordinator
  • Digital marketing specialist
  • Advertising account executive
  • Media planner
  • Brand manager
  • Content marketing manager
  • Market research analyst
  • Public relations specialist
  • Marketing communications
  • Social media manager

You might also consider progressing onto further qualifications such as:

  • CIM Level 6 Diploma in Professional Marketing
  • CIM Level 6 Diploma in Professional Digital Marketing
  • CIM Level 6 Diploma in Sustainable Marketing

FAQs

  • You must be 18 or over.
  • You will need one year's plus experience in the industry or a relevant level 3 qualification, CIM or equivalent.
  • If English is not your first language, you must have obtained a suitable English qualification within the last two years.

You will have 12 months to complete this course and it will take approximately 500 hours of study time.

*Not included with the online study option.

No, you will complete a multiple-choice online test.

Yes, you will need to purchase your CIM membership separately, which is £65 per year for CIM Studying Membership. This will give you access to a wealth of online articles, journals, and ebooks to help you with your studies.

You will also need to pay for your assessments through CIM’s booking system located on their online membership portal. This will be paid directly to CIM when booking your assessment. Please note, additional fees will be incurred if resits are taken.

You will be assessed via a multiple-choice online test. The assessment will take place in a controlled environment under invigilated conditions.

It's not a problem. We offer a course replacement service, so if you get into trouble and your course pack is lost or damaged, our Learner Services Team can provide you with a new set of materials for a one-time additional fee.

That's not a problem. We want to make sure you're 100% confident about enrolling on the course and starting your study. So, just give our team of education specialists a call on 03300 563 100 and they'll do their best to help.

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